If the loading time of a page on your website is more than 10 seconds, you will lose 50% of your visitors. Visitors prefer a fast website, and slow websites rank lower on Google.It's hard to get a page load under 1 second, but it's the sweet spot people should be aiming for. Under one second the user's thought flow remains intact which is crucial if you are trying to sell the user an idea or a product. It's also going to reflect well on your product and services. Ncweb often loads in less than 1 second from within Australia.